There's been an intense price war going on between Wal-Mart, Target, and Amazon.com over the past few weeks, and it's all about books. The three retailers will be selling some of the hottest new titles at just $10 a pop.
But the big three want to make sure that other booksellers don't benefit from their discounts. Wal-Mart will be limiting its customers to two copies of each discounted book. Amazon.com will limit its customers to three copies, and Target will have a five-copy limit.
The new $10 pricing will be great for consumers, but it won't be good for independent bookstores and smaller book chains, who may not be able to compete with the larger retailers. It will be interesting to see if the new discounted pricing system works. Time will tell.
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